Day 5 Friday 1/11

Agenda

Review: Product Proposals
Practice Selling a Product p.40-43
Water Cooler Chat
Conversation Strategy: Getting a Response
Stage 4
Message from the Director of Sales and Marketing p.56
Choose an outgoing and productive Project Manager

Present approved product proposals to other group p.58
Example of marketing research p.59-61
Prepare a questionnaire p.62-65
Homework: Conduct the survey

Marketing Research Presentation (at least 2 minutes)

1. describe product
2. list questions asked
3. explain findings
       interesting results
       statistics
4. conclusion
      Who is the target audience?
      Suggestions for improving product and/or selling it
Examples of survey questions:

• What is your major?
• Would you use it?
• Would you buy it?
• Is it a reasonable price?
• Do you have suggestions for improving the product?