Agenda
Review: Product ProposalsPractice Selling a Product p.40-43
Water Cooler Chat
Conversation Strategy: Getting a Response
Stage 4
Message from the Director of Sales and Marketing p.56
Choose an outgoing and productive Project Manager
Present approved product proposals to other group p.58
Example of marketing research p.59-61
Prepare a questionnaire p.62-65
Homework: Conduct the survey
Marketing Research Presentation (at least 2 minutes)
1. describe product2. list questions asked
3. explain findings
interesting results
statistics
4. conclusion
Who is the target audience?
Suggestions for improving product and/or selling it
Examples of survey questions:
- What is your major?
- Would you use it?
- Would you buy it?
- Is it a reasonable price?
- Do you have suggestions for improving the product?