Thursday, January 10, 2013

Day 5 Friday 1/11

Agenda

Review: Product Proposals
Practice Selling a Product p.40-43
Water Cooler Chat
Conversation Strategy: Getting a Response
Stage 4
Message from the Director of Sales and Marketing p.56
Choose an outgoing and productive Project Manager

Present approved product proposals to other group p.58
Example of marketing research p.59-61
Prepare a questionnaire p.62-65
Homework: Conduct the survey

Marketing Research Presentation (at least 2 minutes)

1. describe product
2. list questions asked
3. explain findings
       interesting results
       statistics
4. conclusion
      Who is the target audience?
      Suggestions for improving product and/or selling it
Examples of survey questions:

  • What is your major?
  • Would you use it?
  • Would you buy it?
  • Is it a reasonable price?
  • Do you have suggestions for improving the product?



Wednesday, January 9, 2013

Day 6 Monday 1/14

Agenda

review for midterm
       practice describing and selling products (using team product proposals)
       water cooler chat: topics for conversation

prepare summary and statistics for market research presentation tomorrow p.66-70
        Phase 1
        team 3 presents "solar charger" results to team 5
        team 6 presents "burned pot cleaner" to team 1

        Phase 2
        team 5 presents "artificial intelligence pan" results to team 6
        team 1 presents "stuff alarm" results to team 3

Day 4 Thursday 1/10

Agenda

Review: Product Description
Practice Listing Product Features p.26-29
Conversation strategy: Responding with Details
Water Cooler Chat
Stage 3
A message from the Director of Finance
Choose a decisive Project Manager p.39
Weighing Pros and Cons p.44-45
Making a Group Decision p.46-47
Conversation Strategy: Making a Group Decision
Exit Ticket: Choose best product proposal (1) and present it to the teacher for approval
        p.52-54

Tuesday, January 8, 2013

Day 3 Wednesday 1/9

Agenda

Review: What's appropriate? p.10
Watercooler chat p.11
Practice Describing a Product p.12-15
Widgets Departments video p.17-18
 Adjectives of Character
Stage 2
A Special Message from Victoria Vanderhoff p.21
Choose a creative Project Manager p.22-23
Product Rejects p.24-25
Brainstorm Problems and Solutions p.30-31
       Examples (Best Inventions of 2011)
3 Product Ideas p.32-33
Homework: 1 Product Proposal per person (on separate form)
         p.34-35
         Samples

Sunday, January 6, 2013

Day 2 Tuesday 1/8

Agenda 


Review: Introductions and Handshakes
                bonus:  icebreaker handshake
Introduce Your Business
           worksheet
           role cards
Widgets intro video & questions p.2-3
Who’s the boss? video and questions p.7

Occupational Interest Survey (online)
Business Talk: What’s appropriate? P.8-9

Day 1 Monday 1/7

Agenda

Intro
Syllabus- see top of page
Conversation strategy: rejoinders


Bonus points if you can do this: